Virtue Broadcasting Australia enhances its technical, creative and development team for streaming media.

Virtue Broadcasting Australia has recently appointed three innovators in the development, technical and creative fields to push the boundaries of media delivery in the internet age.

Managing Director Iain Bartram has crafted an enhanced team for Internet Broadcasting: “...to have successful new partnerships and to initiate new business directions, the company needed to capture talented individuals to round out an already successful team” he said. “Our new creatives have hit the ground running and really are focusing our expertise”.

Troy Benton joins Virtue Broadcasting as Head of Strategy and will draw on his experience across media, technology and telecommunications industries both in Australia and internationally. After working in Telstra's Industry Marketing division focusing on e-commerce development in the retail sector, Troy took the position as Vice President of Strategic Planning at Globalfulfillment.com and relocated to California. This role involved nurturing global partnerships and setting business directions for Globalfulfillment's offices around the world, focusing particularly on the US and Europe. "As the digital landscape unfolds”, added Troy, “Virtue is well placed to provide the services that businesses will require to communicate with internal and external parties as well as achieve goals and explore new opportunities."

In the technical realm, Ben Haylock adds extensive digital media development depth to support the group’s activities. He worked with the Chief Software Architect at a leading software development house to design and implement a cohesive international internetworked environment. Moving to a digital media production unit inside Macquarie University he worked alongside media artists on co-productions in “digital theatre” (with Theatre of Image), and on media delivery research with communications strategists in international marketing. Integrating his applied knowledge of new digital media techniques with the Virtue Broadcasting group results in a powerful combination for the future.

Paul Stanley’s creative work in Australian film has recently been recognised with a Finalist classification at the St. Kilda Film Festival 2001. Paul has worked in film, television and multimedia for the past seven years in various capacities, from student films at the Australian Film Television and Radio School to independent productions. He has earned a reputation for being a skilled practitioner, with credits as DOP, Editor and Director. Having worked on TVCs, music videos, shorts, and documentaries he recently completed his first feature. With a desire to come to grips with the emerging digital technologies Paul sought to master the art of digital filmmaking from its inception. Continuing his associations with independent filmmakers and emerging talent, he brings valuable experience to our team and a fresh approach to a burgeoning area of the media revolution.

About Virtue Broadcasting

Virtue Broadcasting Pty Ltd is a subsidiary of Virtue Broadcasting Ltd., Europe's leading Internet Broadcaster and streaming content creator.

Virtue Broadcasting Ltd was set up in early 1998 to meet the growing demand for technical expertise in the application of digital visual technology. Virtue operates, manages and provides content for Europe's leading Internet video network (virtuetv.com) and provides similar facilities for corporate clients.

By bringing audio and video to the web, both live and on-demand, streaming is unleashing a host of powerful new business and consumer applications, empowering enterprises large and small to take advantage of the opportunities presented by the Internet's global reach and ease of access.

Virtue's achievements in the media domain include streaming Madonna from the Brixton Academy and Paul McCartney from the Cavern. Currently Virtue is providing streaming services for 'Survivor' in the UK and handled 70,000 incoming questions during the first 3 minutes of Granada's 'Popstars!' UK webcast. Virtue's corporate division have developed interactive applications that are being used by British American Tobacco and Orange Telecommunications.