VIRGIN
MEGASTORE FRANCE AND TORNADO GROUP PLC WORK TOGETHER TO RETAIL DIGITAL
DOWNLOADS AND OFFER A SUBSCRIPTION SERVICE VIA THE INTERNET
monday 14 january 2002
Tornado Group PLC (LSE: TDO), Europe's leading Digital
Service Provider, and Virgin Megastore France announced today that
they will be working together to sell digital music on the Virgin
Megastore France website, www.virginmega.fr. Virgin Megastore France
is the second largest retailing group in entertainment and cultural
products in France, part of the Lagardere Group. The website, set
to launch in Spring 2002, will enable consumers to access digital
content in two different ways: The download service enables consumers
to search for, purchase and download music in digital form on a
pay per download basis while the subscription
service will enable consumers to pay a monthly subscription
and gain access to tracks. Virgin Megastore France also intends
to expand its product offering to include games downloads during
2002 this will be digitally fulfilled by Tornado as well.
Designed for digital distribution only, the new website is to provide
a fantastic consumer experience. While simple to use, it will also
leverage Virgin Megastore off-line marketing tools, including the
VIP loyalty program fully available on the site.
Tornado will provide Virgin Megastore France with the technical
infrastructure to enable both services. The download service will
utilise technology including the Tornado Digital Media Distribution
System (DMDS), which enables the Tornado and Virgin
Megastore France technology to communicate.
Tornado Subscription Infrastructure Services (SIS)
will provide the capability for the Virgin Megastore France Subscription
Service and the delivery of its content, encompassing the hosting
and content provision services, digital rights management capability
and membership enrolment tools.
As soon as the site goes live, Tornado will start to receive revenue
from both individual downloads and will also obtain a fee for delivery
of the content on the Virgin Megastore France subscription service.
Thanks to Tornado technology, Virgin Megastore France will
continue to offer innovative ways to bring cultural products to
a wider audience commented Laurent Fiscal, e-business director
of Virgin Megastore France.
The Virgin Megastore France offering is the first of its
kind - A high street retailer simultaneously offering a pay per
download service and a subscription service to their customers,
commented Neil Ferris, Commercial Director of Tornado Group PLC.
We are delighted to be providing Virgin Megastore France with
the technology for the two services. Our ability to do so will enable
them to offer a choice to their customers in the way they access
digital music and deliver a compelling customer experience.
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