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TORNADO VIRTUE PLC ACQUIRES STAKE IN VIDZONE
Tornado Virtue PLC acquires a 25% shareholding in VidZone for
the provision of technical and business services
26 June 2002
Tornado Virtue PLC (LSE:TDO), Europe's leading digital service provider,
announce today that it has acquired a 25% shareholding in VidZone,
the European subscription provider of music videos on demand, in
return for the provision of technical and business infrastructure
services.
VidZone aims to become the leading European subscription provider
of music videos on-demand, aggregating the entire record industry's
video output under an independent umbrella brand. VidZone has already
secured revenues through its content distribution deal with RealNetworks
and has concluded licensing agreements with four of the five major
UK record labels. These agreements currently give VidZone and its
distribution partners' subscribers access to approximately 2,000
music videos online. Subscribers will be able to enjoy the latest
music videos from Madonna, Kylie, Will Young, Holly Valance, Ronan
Keating, Westlife, Blue, Gareth Gates, Pink and 100's more including
a broad catalogue of past releases.
VidZone is currently available in Europe as part of RealNetworks'
European RealOne SuperPass subscription service that launched on
19th June 2002. RealOne SuperPass delivers premium subscription
programming with news, sports, music and entertainment content from
media and sports leaders across Europe. With first mover advantage
via RealOne's launch, the company plans to firmly establish VidZone
as the leading and most comprehensive pan-European on-demand music
video subscription service. Indeed, VidZone is currently in discussions
with other leading ISPs and portals in Europe to increase the service's
content distribution network and revenue streams. In addition to
being available on ISPs and portals, VidZone will be available as
a stand-alone service at www.vidzone.tv later this year.
As consideration for the arrangement, Tornado Virtue will provide
the technical infrastructure on which the standalone video subscription
service will run. Tornado Virtue has already built a robust, scalable
technical platform, which currently delivers media (text, images,
video and audio) digitally on a global scale in a number of ways
including the provision of artist subscription services. This infrastructure
lends itself perfectly to the distribution of music videos. In addition
to Tornado Virtue providing the technical/ subscription requirements
for VidZone, they will be providing office accommodation at their
Marlow headquarters, as well as administrative services.
"With the European penetration of broadband users increasing exponentially
and premium subscription services gaining popularity, there is a
significant opportunity for Tornado Virtue and VidZone to become
a dominant force in the delivery of rich broadband content", says
Neil Ferris, Chief Executive Officer of Tornado Virtue PLC. "This
venture is a natural fit and progression for the existing Tornado
Virtue business as a leading provider of digital services for the
distribution of media content and further proves the flexibility
of our systems to deal with a variety of different formats and content."
"This strategic partnership creates a digital delivery and content
powerhouse by coupling the technical strength of Tornado Virtue
with the music video consumer facing brand of VidZone", says Adrian
Workman, Founding Partner and CEO of VidZone. "Music video channels
were an important offering in the uptake of subscription television,
and on-demand music video subscription channels via the Internet
will prove to have the same high value."
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