| TORNADO
GROUP PLC and VIRTUE BROADCASTING LTD ANNOUNCE MERGER TO CREATE TORNADO
VIRTUE PLC
28th May 2002
Tornado Group PLC (LSE:TDO), the established provider of digital
media distribution solutions and VIRTUE Broadcasting Ltd, a leading
European provider of Internet broadcast services, today announces
plans for a merger that will result in the formation of a new company,
Tornado Virtue plc, which aims to dominate the digital media space
in Europe.
The merger brings together two of the most experienced and trusted
brand-names in the digital distribution market place in a sector
that is ready for intelligent consolidation. The merger is consistent
with both company's long-standing business objectives to secure
the position as the leading infrastructure, application provider
and "one-stop-shop" in the digital distribution market
place.
While VIRTUE Broadcasting Ltd, the name behind some of the worlds
largest Internet broadcasts to date, has complimentary products
and services to Tornado, it's focus has been on the delivery of
marketing, promotional and internet broadcasting streaming services.
VIRTUE has been extremely successful in both the media and corporate
sectors in driving immediate revenues through the provision of these
innovative applications, in what is still a maturing marketplace.
Tornado, on the other hand, has seen success with a long-term strategy
of providing the technical infrastructure and online distribution
services to enable content owners to distribute their products online
to retailers, who can then allow their consumers to purchase and
download digital products such as music or games via their websites
or in-store kiosks. The market for downloads of digital products
is beginning to gain momentum, with Tornado at the forefront having
secured commercial arrangements with major content owners of music
and games products and key retailers in the UK and Europe.
The merger, will provide revenue synergies through the cross selling
and bundling of their respective products and services to existing
and targeted customer base. There will also be substantial cost
savings resulting from the merger in areas such as development,
headcount and office accommodation, thereby accelerating the anticipated
time to break-even and profitability for the company.
"The combination of Tornado and VIRTUE represents a market
consolidation of two of the strongest brands in this sector and
demonstrates strong growth opportunities while enabling real cost
savings." Says Neil Ferris, Chief Executive Officer of the
newly formed Tornado Virtue plc, "By combining the strengths
of Tornado and VIRTUE, we will be a considerable force in the industry
and make it possible for us to provide a valuable proposition as
a true "one-stop-shop" for the distribution of digital
content to our corporate and media partners."
"It is clear that the online streaming and distribution market
is in a period of substantial growth. This is evident, not only
because more and more people are gaining access to the Internet
and there are over 20,000 new broadband users a week in the UK,
but also because we can see revenues increasing significantly."
says Nick English, CEO of VIRTUE Broadcasting, "VIRTUE is already
streaming several million digital files a month for media and corporate
owners and this achievement, coupled with Tornado's success at building
the infrastructure for the downloading of digital media, enables
Tornado Virtue plc to be in prime position to benefit from this
expanding market."
"It is exciting to see two major European players with whom
EMI works, joining together to form one stronger entity." Says
Jay Samit, Senior Vice President, New Media, EMI Recorded Music,
"I am extremely encouraged that these two industry leaders
are better positioned to develop new avenues of digital distribution
for our artists and their fans.
About Tornado Group PLC
Tornado Group PLC is an established provider of robust, scalable
technical solutions to deliver media (text, images, video and audio)
digitally on a global scale. Our solutions are engineered to support
multiple revenue models by securing content against piracy, providing
full audit trails and supporting multiple technologies and platforms.
We distribute digital content in a number of ways, including, paid-for-downloads
and streams; subscription services; promotional downloads and streams;
and secure e-mail distribution to defined lists of recipients. European
content owners of entertainment products such as game publishers
and record companies have chosen to use our system to distribute
their products through their websites or where applicable, via the
Tornado-enabled network of entertainment retailers. Tornado was
founded in 1999 and floated on AIM in March 2000.
About VIRTUE Broadcasting Ltd
VIRTUE is Europe's most experienced and advanced audio/visual digital
content distribution and service provider for both Media and Corporate
communication solutions. It owns and operates an IP content distribution
network. It services live and on-demand interactive production,
digitisation, content licensing and rights management and its client
base includes company's like Universal, Capitol, BMG, Siebel, Hemscott,
News International and Morse. Established in 1998 the Company's
head office is in London with a subsidiary in Australia. The company's
shareholders include the EMI Group and Interoute (Europe's largest
fibre optic network). VIRTUE currently operates one of the largest
Global Internet Broadcast networks, operating in 46 co-locations
in Europe, North America and Australasia with advanced live broadcast,
content and digital rights management applications. VIRTUE was involved
with high profile Internet Broadcasts including Madonna from The
Brixton Academy, Paul McCartney from The Cavern, Popstars for Granada,
and Survivor for Carlton.
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