LONDON, 3rd November 2001:
Europe's leading Internet broadcaster for both Media and Corporate Communication solutions, VIRTUE Broadcasting Ltd, today launched the opening of their brand new, dedicated Internet broadcast studio with live, interactive interviews with Sting. Fans around the globe were able to watch the interviews via streaming video, and also send in their questions live to Sting, which were answered on the night, in real time.

The launch festivities kicked off with an in-depth Sting interview, chaired by world-famous musician and song-writerJools Holland, which was broadcast to thousands of fans through Vizzavi. This was culmination of a month-long Sting promotion, which included a Virtue Broadcasting Web cast from Sting's villa in Tuscany and a live broadcast of his show from New York. In September 2001 Sting partnered with Virtue for the first time to reach his global audience for his live 'Sting…. on such a night' concert, where he preformed hits from his Brand New Day album.

"It is such a pleasure to welcome Sting back to participate in our dedicated Internet Broadcast studio launch, and to once again use our state-of-the art Internet broadcasting technology to reach his fans worldwide," said Nick English, Virtue Broadcasting's Director of Media. He continued, "We all remember what it was like being teenagers and having to wait for concert tours or all too rare TV specials, and especially writing letters via snail mail to our pop idols. Waiting for a response was such agony, and more often that not it was a form letter with a rubber-stamped signature! Today, performers can communicate with their teen and adult admirers alike in real time, thanks to Virtue's range of Web casting services. It is all about breaking the communication barrier and reaching out to people through a medium that does not discriminate…which after all, is what most performers dream of doing!"

The Internet Broadcasting studio, part of VIRTUE's new offices located in the Spitalfields area of London, is fully equipped with cameras, three edit suites, a dedicated Internet broadcast connection and satellite broadcast facilities. VIRTUE Broadcasting has been involved in many high profile internet entertainment events including the Madonna concert at The Brixton Academy in London, Paul McCartney at the Cavern in Liverpool, Basement Jaxx, Badly Drawn Boy, Muse, Feeder, Dandy Warhols, Elastica, Fun Lovin Criminals, Beta Band and Neil Finn.

About VIRTUE Broadcasting
VIRTUE Broadcasting is Europe's most experienced and advanced broadband streaming provider for both Media and Corporate Communication solutions, including rights management and content syndication, ad-insertion, digitisation, and live and on-demand interactive production. Established in 1998, the Company's head office is in London with subsidiaries in Canada, Australia and Mexico. More than 200 customers use VIRTUE Broadcasting including the EMI Group, Granada Media and News International. Past entertainment broadcasts include Madonna from The Brixton Academy in London; and Paul McCartney at The Cavern in Liverpool.