Tornado
Virtue's 'Intellectual Property Management' System (IPMS) is a software
solution for the managed secure and auditable digital distribution
of valuable media content to specific recipients.
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Tornado Virtue's IPMS is a tool for sending digitised
products such as music, video, games, audio books, text documents
and still images in a fully controlled way to a defined list
of users. An administrative user can therefore securely distribute
digital media to a chosen list of users by email, whilst controlling
the access and use of the file (via flexible digital rights
management) and capturing feedback to maximise visibility and
effectiveness of distribution. |
The IPMS solution is an ideal method for the managed distribution
of valuable content and has many different applications across a
number of markets.
For example:
- Record companies can use IPMS to distribute pre-release tracks
cost-effectively to radio stations or internal departments worldwide
safe in the knowledge that the CD won't get 'lost in the post' or
even illegally copied prior to release;
- PR agencies can use IPMS to send embargoed press announcements
to journalists prior to release with all relevant media attached
(photos, etc);
o Any organisation looking to set up secure viral marketing campaigns
that can be accurately tracked and carry rich content securely.
WHY USE IPMS?
Secure distribution
All content can be watermarked and encrypted. Content is fully copyright
protected.
Personalised DRM rules to limit, protect and control content distribution
IPMS offers the opportunity to target content to each individual
with specific DRM rules for each recipient. This allows administrators
to define extremely precise time limits. For example, a user could
'Listen or view content from midnight tomorrow' or 'Listen and view
content for 3 days after which access to the content expires', or
get a number of licenses issued such as '2 licences will permit
access of content on 2 separate devices or allow 2 installs, end-user
platform (CD burning, exporting to portable devices, MP3 )' etc.
Cost savings and quicker, more efficient distribution
Electronic distribution of content enables content dissemination
without the cost of physicalproduction and time to send physical
products.
Manage the distribution of content with a full audit trail
Recipients of content are notified of content via email and senders
can track content access.Feedback on content can be sent back via
email and all interactive distribution can be tracked by the sender.
For example, content owners can verify when the content was sent
and the number of users that accessed the content along with any
feedback.
Universal Access
Content is made available as digital downloads via web-based servers
that gives worldwide access to all registered users.
WHAT SERVICES ARE INCLUDED?
- Digitising, encoding and uploading of content (video and
audio at present)
- Digital rights management (DRM). Fully flexible and can be tailored
to individual recipients
- Secure storage, hosting and delivery of content
- Full audit trail reporting
- Technical customer service support
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