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VIRGIN MEGASTORES AND TORNADO GROUP PLC LAUNCH DIGITAL
DOWNLOADS ON VIRGIN.COM/MEGASTORES
21 June 2002
Tornado Group plc, Europe's leading Digital Service
Provider, and Virgin Megastores, the premier High Street
retailer of Entertainment products, announce today the
launch of digital downloads on the Virgin Megastores
UK website virgin.com/megastores/uk.
Tornado has provided Megastores with the technical
infrastructure enabling them to offer digital content
via their site, which allows consumers to download and
purchase media content quickly and securely, whilst
safeguarding the content owners intellectual property
rights.
Tornado has a number of existing relationships with
leading games publishers and together with Virgin Megastores,
has been working to aggregate the right content for
this important launch. The site currently offers consumers
a range of computer game titles covering action, simulation,
sports and strategy. Consumers download these digital
games onto their computer with just a few clicks and
can start game play almost immediately. The games currently
available on the site are from various games publishers
including iDigicon, Midas Interactive Entertainment,
eJay and Small Rockets. Tornado and Virgin Megastores
are continuing discussions with all the leading games
publishers to increase the range of games titles available
and are also in advanced negotiations with the major
and independent record companies with a view to offering
music on the site in the near future.
The technical infrastructure, on which the digital
download area of the Virgin Megastores site sits, is
Tornado's Complete E-Commerce Solution (CECS), a 'shop-in-a-box'
application that provides Virgin Megastores with shopping
cart functionality and credit card and pre-paid card
processing. It has been fully customised to the branding
and corporate identity of Virgin Megastores. The solution
allows the website to be interfaced with Tornado's Secure
Digital Delivery System (SDDS(tm)), which secures, stores
and delivers the digital content. The content is protected
against piracy using leading Digital Rights Management
(DRM) technologies. Fulfilment of the digital products
to the consumer is undertaken by Tornado, which removes
any download bandwidth from the retail site. Virgin
Megastores has also contracted Tornado to provide customer
service support to the consumers who download digital
products from this site. Throughout the process, Tornado
remains invisible to the end user.
"We're very pleased to be working with Tornado
in a digital commerce arena, now we have the infrastructure
in place we are looking forward to expanding our offering
to our customers." Says Ian Heath, Head of Business
Development for Virgin Megastores UK.
"Tornado's Secure Digital Delivery System is a
proven, scalable and robust solution that can springboard
digital product offerings from retailers and content
owners to market quickly," says Neil Ferris, Managing
Director of Tornado Group PLC. "The launch of virgin.com/megastores/uk
is particularly noteworthy as it signifies the opportunity
of incremental revenues for Virgin Megastores, Tornado
and our content partners, in addition to fulfilling
the consumer demand to access premium content online."
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