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| 03.04.06 |
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World Television, the world’s leading webcasting and multimedia visual communications company, announced today the launch of its multimedia news release and podcast services in response to the growing demand from our clients for next generation web-based communication technologies.
Almost 40% of global companies expect to boost their budget for online media in 2006 in order to communicate more effectively both internally and externally [Source: 3rd Annual IMS Enterprise Web Communications Survey].
World Television’s Multimedia News Release and podcast services will enable organisations to leverage the latest online technology and enhance their communication strategies, revolutionising the way they convey their messages to target audiences. This worldwide launch follows a rigorous testing programme and soft launch with key client partners.
MNR
The MNR is a cost-effective, interactive communications tool that combines text, video, audio, photos, logos, images and related material, including electronic brochures, on one platform that is distributed in HTML format to multiple audiences worldwide. Corporations, associations, government agencies and a variety of other organisations are embracing MNRs as media relations and marketing tools. They can extend the reach of multimedia content such as Video and Audio News Releases, Satellite Media Tours, B-Roll, A-Roll, corporate video, TV commercials, webcasts and sound-bites, beyond broadcast media to reach additional media types (print, online), customers, shareholders, employees and other target audiences.
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Through an exclusive strategic partnership with PR Newswire, the global leader in commercial news distribution, our MNRs will be posted on PR Newswire’s media-only website, PR Newswire for Journalists (PRNJ), where more than 80,000 journalists (broadcast, print, radio and online) have registered to access news and information.
Podcasts
World Television’s podcast service enables organisations to benefit from this new technology in a business context. Combined with webcasts and delivered via the web or intranets, podcasts offer wider distribution of communications messages and enable viewers to listen or watch anywhere at their convenience. Usage statistics are tracked to give World Television’s clients valuable information on audiences’ response.
Podcasting is ideal for investor relations, public relations, internal communications and government/political communications. It is successfully used for analyst audio early morning calls, video and audio versions of financial announcement webcasts, PR and multimedia news releases, symposia, CEO presentations, company updates and training programmes. Enhanced functionality includes indexing and slides.
Steve Garvey, CEO of World Television, said: “Technology continues to offer exciting new communications opportunities to organisations and World Television is committed to maintain its position at the leading edge of the international communications business. The launch our Multimedia News Release and podcast services underlines our commitment to offer innovative and reliable solutions to our clients as the broadband Internet continues its rapid growth.” |
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