Virtue Broadcasting in the News:
Virtue to Deploy Inktomi Media Broadcasting Software Across Network.

6/14/2001 - London

Inktomi Corp., developer of scalable Internet infrastructure software, and virtuebroadcasting Ltd., a leading European broadband streaming provider for both media and corporate communication solutions, today announced they have signed an agreement under which virtuebroadcasting will deploy an integrated suite of Inktomi® media technology across its broadband network infrastructure. The integration of Inktomi Internet broadcasting software will enable virtuebroadcasting to reliably broadcast and centrally manage live media content to consumers and business users within a future-proof software-based architecture that scales as the network grows. Under terms of the agreement, virtuebroadcasting will integrate Inktomi® MediaBridge™ software, MediaBridge ServerLink and Broadcast Manager™ Suite software throughout its network to deliver, monitor and enhance online live programming to large-scale audiences. The Inktomi streaming media solution will further enhance virtuebroadcasting's ability to provide its customers with real revenue-generating distribution opportunities, by ensuring the delivery of major sports, entertainment, and corporate streaming events globally with the highest standards of quality and reliability.

"As we continue to build out our Internet broadcast network and develop pioneering new services, it's critical that we work with leading providers like Inktomi to ensure our network infrastructure scales as our business expands and supports new offerings," said Paul Hodgins, CEO of virtuebroadcasting. "The deployment of Inktomi media broadcasting software across our network will enable us to enhance the performance and management capabilities that we offer our customers and allow us to develop exciting new services for consumers and business users."

"Virtuebroadcasting is having great success in the rapidly emerging European Internet Broadcasting market, and Inktomi will be working closely with them as they continue to deploy pioneering services that delivers clear business value to their customer base," said Giovanni Bindoni, general manager, Inktomi, EMEA. "The Inktomi integrated media distribution platform provides virtuebroadcasting with the ability to rapidly deploy innovative new media distribution services."

The Inktomi Internet broadcasting solution provides robust, fault-tolerant delivery of broadband programming and supports all three of the major streaming player formats in one application, eliminating the need to support parallel solutions for each format. Inktomi infrastructure technology streamlines network management and reduces bandwidth requirements for cost-effective network operations. Virtuebroadcasting will team with partner company Interoute to deploy Inktomi media broadcasting software across Interoute's network, the largest private network in Europe. The network puts television quality video over the Internet within the reach of 134 million European households* and 168,000 of Europe's major businesses*.

(* Figures provided by Eurostat, 1999)

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Virtue Broadcasting
Virtue Broadcasting is Europe's most experienced and advanced broadband streaming provider for both Media and Corporate Communication solutions, including rights management and content syndication, corporate intranet communications, digitisation, and live and on-demand interactive production. Established in 1998, the Company's head office is in London with subsidiaries in Canada, Australia and Mexico. More than 200 customers use virtuebroadcasting including the EMI Group, Granada Media, and News International. Past entertainment broadcasts include Madonna from The Brixton Academy in London; and Paul McCartney at The Cavern in Liverpool.

About Inktomi Based in Foster City, Calif., Inktomi develops and markets scalable infrastructure software that is essential to the InternetSM. Inktomi's business is divided into Network Products, comprised of industry leading solutions for network caching, content distribution, and media broadcasting; Search Solutions, which include general web search and related services and enterprise search; and Wireless technologies. Inktomi's customer and strategic partner base includes leading companies such as America Online, AT&T;, Compaq, Excite@Home, Hewlett-Packard Company, Intel, iWon, Merrill Lynch, Microsoft, Nokia, Sun Microsystems and Yahoo! The company has offices in North America, Asia and Europe. For more information, visit http://www.inktomi.com.
 



 
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